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July 26, 2023
There is a huge difference between being data-driven, which honestly is like saying, I make all my decisions based on the past, and being analytics led, which is, saying, I make my decision based on how things are actually operating now in a cause-and-effect relationship.In this episode, I sit down with Mark Stouse Founder & CEO of Proof Analytics. Mark shares his experience on the importance of data-driven decision-making in B2B marketing, his thoughts on the limitations of AI and the importa...